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Email Marketing Deliverability 2014

Course Summary

The complete email marketing deliverability guide for 2014

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    Course Syllabus

    • Introduction
      • Introduction
    • Onboarding for success
      • Overview
      • Warming up your IP address
      • Common pitfalls to avoid during IP warm-up
      • IP warm-up Quiz
      • Email authentication 101
      • Feedback loops and Gmail’s list unsubscribe
      • What to remember about whitelists
    • Email acquisition best practices
      • Overview
      • 4 quick tips
      • Tread carefully with new email sign-ups
      • Why long term inactive addresses still matter
    • Secrets to new subscriber engagement
      • Overview
      • Defining engagement
      • How to approach inactivity
      • Create a plan for re-engagement
    • Need-to-know deliverability metrics
      • Overview
      • Breaking down bounce rates
      • Explaining spam complaints and traps
      • Microsoft SNDS and Return Path Sender Score
      • Deliverability Quiz
    • What the Gmail changes really mean
      • All about Gmail
    • Understanding international deliverability
      • Global Deliverability
      • Conclusion

Course Fee:
USD 199

Course Type:


Course Status:



1 - 4 hours / week

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