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Blue Water Strategies for Business

Course Summary

Begin to redesign how your business markets and set course for the blue waters


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    Course Syllabus

    • Introduction
      • Introduction
    • The old Ways of Marketing
      • The old way of marketing
      • Examples of old adverts
      • The change in marketing over the last 20 years
      • Why old marketing does not work any more
    • Changes
      • The Golden Circle
      • Red, Green and Blue Water
      • What moves us
    • The New Ways of Marketing
      • Experiential business experiences
      • Five senses marketing
    • Blue Water Strategies
      • Blue Water Hierarchy
      • Blue Water Business models
    • Conclusion
      • Conclusion


Course Fee:
USD 19

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
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Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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