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Bright Marketing - more sales, more customers. Now.

Course Summary

How to get more and better customers to your business...! Based on the best-selling book & seminars of the same name.


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    Course Syllabus

    • Course Introduction and Welcome
      • Video Intro: Course Welcome and Introduction (Video)
      • Who Is Robert Craven? - A Brief Introduction (Video)
      • General Guidance/Technical Requirements for first-time users
    • Introduction to Marketing
      • Video Intro: Introduction to Marketing (Video)
      • FAQs of Marketing and a Quick Definition (PDF)
      • Traditional Marketing Is Dead: Why Should People Bother To Buy From You? (Video)
      • Robert Craven - How Has the World of Marketing Changed? (Video)
    • Score Your Business: How Good Is Your Business?
      • Video Intro: Score Your Business; How Good Is Your Business? (Video)
      • How Am I Doing? How Good Is My Business? (FiMO)
      • How Good Is Your Business? (Warwick Business School)(Video)
      • How Good Is Your Business? (Video)
      • Just How Good Is Your Business? (the Workbook) - a Bonus Lecture
    • Which Sales Method Works Best?
      • Video Intro: Which Sales Method Works Best? (Video)
      • Identifying the Most Effective Sales Method - Introductory Lecture Notes
      • Which Sales Method Works Best? (Warwick Business School)(Video)
      • Which Sales Method Works (Sticky Marketing)(Video)
      • Which Sales Method Works Best? (Growing Business Article)(PDF)
      • The 7 by 3 Rule - "Why Doesn't My Marketing Work?" (Video)
    • The Message
      • Video Intro: The Message (Video)
      • The One-Minute Intro - Introductory Lecture Notes (PDF)
      • What Is the Message? The Elevator Pitch (Warwick Business School) (Video)
      • What Do People Buy...? Benefits, the Customer Point of View and Afters (Video)
      • Disruptive Marketing - An Introduction (Video)
    • Asking for the Business
      • Video Intro: Asking for the Business (Video)
      • Asking for the Business - Introductory Lecture Notes (PDF)
      • Asking for the Business (Video)
      • Elevator Pitch - What Would You Say to Sir Alan? (PDF)
      • Sales Enthusiasm (Video)
    • Prices
      • Video Intro: Prices (Video)
      • Put Up Prices - Introductory Lecture Notes (PDF)
      • Do Not Compete on Price (Video)
      • How to Not Compete on Price - Use these Methods! (PDF)
      • How to Put Up Prices (PDF)
      • Put Prices Up in a Recession? (PDF)
    • The Sales Pipeline or Funnel
      • Video Intro: The Sales Pipeline (Video)
      • The Sales/Prospecting Funnel - Introductory Lecture Notes (PDF)
      • Introduction to the Sales Funnel (Video)
      • More Profit - Using the Pipeline to Show How to Increase Profits (PDF)
      • Case Study - How to Increase Sales by 150%%%%! (PDF)
    • How to Grow Your Business
      • Video Intro: How to Grow Your Business (Video)
      • How To Grow Your Business: The 3+1 Tool - Introductory Lecture Notes (PDF)
      • Lifetime Value of a Customer (PDF)
    • The Expert Model
      • Video Intro: The Expert Model (Video)
      • The Expert - Introductory Lecture Notes (PDF)
      • An Introduction to The Expert Model (Video)
    • Additional Bright Marketing Materials
      • Video Intro: Additional Bright Marketing Materials (Video)
      • The 80:20 Principle - Introductory Lecture Notes (PDF)
      • The 16 Immutable Laws of Marketing - Introductory Lecture Notes (PDF)
      • The Bright Marketing Manifesto - Introductory Lecture Notes (PDF)
      • Why the Zebra's Bottom on the Cover? (Video)
      • Case Study: Olga's Choice of Channels to Communicate (Video)
      • Case Study: Can You Rescue a Drowning Estate Agent? (PDF)
      • What is Your Marketing Strategy? - Worksheet (PDF)
    • Robert Craven, Directors' Centre and Bright Marketing Academy Services
      • Video Intro: Robert Craven Services (Video)
      • Introduction to The Directors' Centre Consultancy (Video)
      • Introduction to Robert Craven in a Nutshell (Video)
      • Introduction to Robert Craven - Professional Speaker (Video)
      • Introduction to The Directors' Centre Online Business Club (Video)
    • Bright Marketing Book - Forewords and Reviews
      • Video Intro: Bright Marketing Book: Forewords & Reviews (Video)
      • Foreword to the 2007 Book (PDF)
      • Foreword to the 2011 Book (PDF)
      • Reviews - for the Bright Marketing Books and Workshops (PDF)
    • FREE Bonus - Radio Interviews with Robert Craven
      • Video Intro: Bonus: Radio Interviews (Video)
      • Robert Craven - Interviewed by Ian Brodie (internet radio interview)
      • Robert Craven - Interviewed by Emma Sargent (radio interview)
      • Robert Craven - Interviewed by Jurgen Wolff (internet radio interview)
      • Robert Craven - Interviewed by Kenny Goodman (internet radio interview)
    • Thank You and Farewell
      • Video Intro: Thank You and Farewell... Robert Craven (Video)
      • And don't forget... the feedback...! Please (and thank you)


Course Fee:
USD 99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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