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Email Marketing 2014: Actionable Tactics to Grow Your List

Course Summary

Practical, actionable tactics to quickly increase your subscriber list and create emails they love to open


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    Course Syllabus

    • Intro to the course
      • Find out what we'll be learning in this step-by-step course
    • Learn the types of emails and what lead nurturing is
      • Email types
      • Lead nurturing
    • Discover how to craft an efficient email
      • The subject line
      • The call to action
    • Let's choose a system and check for errors
      • The Email Marketing System
      • The Sending Checklist
    • How to measure and improve your campaigns
      • Metrics for Measurement
    • How to grow your list
      • Examples & step-by-step practical guides Part1of4
      • Examples & step-by-step practical guides Part2of4
      • Examples & step-by-step practical guides Part3of4
      • Examples & step-by-step practical guides Part4of4
    • Explore reasons why you have Unsubscribers
      • Reasons for unsubscribing and how to improve Part1of2
      • Reasons for unsubscribing and how to improve Part2of2
    • What is SPAM?
      • Avoid the SPAM folder and the Promotions tab in Gmail Part1of2
      • Avoid the SPAM folder and the Promotions tab in Gmail Part2of2
    • What are the trends for 2015?
      • Email Marketing Trends for 2015
    • Outro to the course
      • Quick recap and the start of your journey


Course Fee:
USD 79

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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