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Landing Page Design & Optimization - build pages that work!

Course Summary

Learn the fine art of conversion rate optimization and making killer landing pages. Convert, succeed, win!


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    Course Syllabus

      • Want To Make Killer Landing Pages THAT WORK??
      • A Rather Forward Foreword
    • Landing Page 101
      • What is a landing page?
      • Where are they used and what for?
      • LPO Glossary Of Terms - [Handout]
      • Landing Page Anatomy
      • Ideal Landing Page Layout - PDF
      • Ideal Landing Page Layout - JPEG
    • Landing Pages – The Good, The Bad and The Ugly
      • Landing Page Don'ts
      • More Effective Landing Pages
      • How to Avoid SNAFUS
    • Making a Landing Page THAT WORKS!
      • Making A Landing Page THAT WORKS!
      • LPO - Mockups & Wireframe Resources - [Handout]
      • Landing Page Wireframe Example - as used in the video
    • Best Practices for Creating a Landing Page
      • 1. Keeping it Above The Fold, Headlines and Copy
      • 2. Logos, Branding and Easy to See Contact
      • 3. Call To Action - Make it Loud and Clear
      • 4. Call To Action - Button Elements and Forms
      • 5. Bullet-points, Images and Photos
      • 6. Video
      • 7. Testimonials, Pricing Tables, Charts & Diagrams
      • LPO - Chart Making Tools - [Handout]
      • 8. Thank You Pages
      • 9. Social Buttons – Make it Easy for Users to Share/Promote Your Page
      • LPO - Social Media LINKS - [Handout]
      • LPO - Social Media Cycle & Mind Map - [Handout]
      • 10. Tab Tricks, Repetition, Trust, Security & Privacy - Keep Users on the Page
      • 11. You Sold Me! ...Or Did You?
      • 12. Analytics Codes & Extras
    • Landing Page Design - Tips & Techniques
      • So Why Is Design Important?
      • Design Tips – Using Colour To Convey Your Message - Pt1
      • LPO - Colour Wheel - Easy Colour Theory Basics
      • Design Tips – Using Colour To Convey Your Message - Pt2
      • LPO - The Psychology Of Colour
      • Design Tips – Choosing Appropriate Typography
      • LPO Typography Links and Resources - [Handout]
      • LPO - Typography Combinations - [Handout]
      • LPO General Web Font Types - [Handout]
      • Design Tips – Using Contrast To Make Things Stand Out
      • Contrast - Basic Example
      • Contrast - Styled Example
      • Design Tips - Appreciating White Space
      • Design Tips – Using Images to Create Graphic Impact
      • LPO - Using Images To Direct Your Gaze [Examples]
      • Design Tips – Be Consistent - Across All Aspects Of Your Lp Venture!
      • Design Tips – K.I.S.S. – Don’t Deny, Just Simplify!
      • Design Tips - Always Go Back To The Purpose
    • Copywriting & Tech Considerations
      • Zen and The Fine Art Of Copywriting (UPDATED EDIT)
      • Zen & The Fine Art Of Copywriting - Potential Customer Questions
      • Things To Avoid At All Costs
      • Nitty Gritty Tech & Other Considerations
      • Wowsers! So Many Browsers! - Part One
      • Wowsers! So Many Browsers! - Part Two
    • Landing Page Optimization
      • Essential Optimization Tips
      • SEO – Search Engine Optimization
      • SEO – Search Engine Optimization
      • Page Optimization - Part 1: Testing is important!
      • Page Optimization - Part 2: Optimizing for Mobile
      • Landing Page Analytics
      • A/B Testing & Multivariate Testing
      • LPO - A/B & Multivariate Testing - [Handout]
      • Eye-tracking & Heat Maps – So Hot Right Now!
      • LPO - Eye Tracking & Heatmaps - [Handout]
      • Mouse Tracking & Mouse Click Tracking
      • LPO - Mouse Tracking & Mouse Click Tracking - [Handout]
    • Spleen...NO! NO! APPENDIX
      • Live Chat Software
      • BONUS! CTA or Button Text Ideas - Some Suggestions to Get You Started
      • BONUS! Hints for Camera & Video Work


Course Fee:
USD 89

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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