Email Marketing
Udemy
Course Summary
Learn how to use one of the most powerful direct marketing method to generate consistent business results.
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Course Description
Compared to just about every other form of digital marketing, Email is still the most cost effective. It can form the bedrock of your communications strategy and 'join the dots' between your other online activities. It is quick, easy to implement, inexpensive and reliable. The challenge, however, is standing out in an increasingly noisy marketplace. Your customers are drowning in too many email messages. This means it's harder than ever to reach them and grab their attention. This Email Marketing training course is designed to help you improve. You will learn how the elements of Email Marketing work together. You'll discover how to form your strategies, set realistic targets and design engaging email content that gets delivered,opened, read and acted upon.
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Course Syllabus
- Intro To Email Marketing
- Intro to Email marketing
- Pros and Cons
- Planning
- Choosing an Email Service Provider
- The Secret of Success
- The secret of success
- Design your process
- Building the list
- Email Structure
- Relevance
- Personalisation
- Improving open rates
- The From field
- Essential Factors
- Timing
- The creative
- The offer
- Copywriting
- Mobile devices
- The landing page
- Improving deliverability