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Internet Marketing Roadmap For Lawyers

Course Summary

A strategy that delivers your practice a constant stream of new leads, prospects and clients


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    Course Syllabus

    • Internet Marketing Strategy
      • The Primary Objective of Your Website
      • Attract, Engage, Convert
      • Attract
      • Engage
      • Convert
      • Focus of Your Site
      • Sales Process Offline vs Sales Process Online
      • Strategy For Professional Firms
    • Inbound Marketing & Research
      • Inbound and Outbound Marketing - Clients Finding You vs You Finding Clients
      • Becoming The Authority In Your Field and Leveraging It
      • Finding The Words & Phrases That People Use To Find Your Services
      • Google Keyword Tool
      • A Secret To Finding People's Problems
      • Summary of Inbound Marketing
    • Search Engine Optimisation
      • Introduction To SEO - Getting Your Pages Ranked In Google
      • Links - The Old Way Of Getting To The Top Of Google
      • Long Term Strategy - Google Rewards Unique, Authoritative, Current Content
      • Black Hat SEO - What To Avoid At All Costs
      • Anchor Text Diversity
      • Site Structure
      • Duplicate Content
      • Webmaster Tools
      • On Page Structure
      • Using the Wordpress SEO Plugin
    • Domain Names, Hosting & Wordpress
      • Domain Names & Hosting
      • Introduction to Wordpress
      • WordPress General Settings
      • WordPress Plugins
      • Creating Pages
      • Widgets
      • Menu Structure - Navigation Bar
      • Example: Creating a Page
      • cPanel - a quick overview
    • Pages and Adding Content to Your Site
      • Purpose of Pages
      • What is a conversion?
      • Matching Offline Sales Process to Online Sales Process
      • The Product of The Product
      • What is Possible on Sales Page
      • Creating Pages and Adding Content
      • Adding Images
      • Call to Action
      • SEO of Page
      • Structure of Pages and Layout
      • More on Images
    • Design & Wordpress Theme
      • Components of Website
      • Home Page
      • Header
      • Menu Bar
      • Content Section
      • Sidebar
      • Footer
      • Choosing a Theme
      • Finding A Designer
    • Blogging
      • Introduction to Blogging
      • What to Blog About
      • Components of Blog Posts
      • Blog Pages
      • Comments & Categories
      • Adding a New Blog Post
    • Going Live with Your New Site
      • Going Live Introduction
      • Redirection from Old Site
      • DNS Setup
      • Changes to Wordpress
      • Google Analytics
      • Google Webmaster Tools
      • SEO Wordpress Plugin
      • Sitemaps.xml
      • Transferring Content from Old Site to new Site
    • Google Analytics & Webmaster Tools
      • Making the Most of What You Have
      • Google Analytics - Overview
      • Google Webmaster Tools - Overview
      • Google Analytics - In Detail
      • Case Study - Finding the Low Hanging Fruit
      • Using Google Webmaster Tools to Improve your SEO
    • Email - Your Most Powerful Tool
      • Your Most Valuable Asset - Your Customer Database
      • Why Email?
      • Isn't Email Spam?
      • Why not Outlook
      • Email Common Mistakes
      • Mailchimp
      • Importing Your List
      • Creating a Campaign
      • Reporting
    • Social Media - LinkedIn, Facebook, Google +
      • Why is Social Media Important
      • The Problem with Social Media
      • An Approach to Start With
      • Twitter
      • Facebook
      • LinkedIn
      • Google +
      • YouTube
      • How To Apply Our Approach
    • Traffic Sources
      • Traffic Sources and Repurposing Content
      • Google Adwords
      • Split Testing
      • Google Content Network
      • Facebook Ads
      • Repurposing Content
      • Videos
      • Webinars
      • Building Authority with Video
      • Traffic Sources - Summary
    • Conclusion and What's Next
      • Introduction
      • Importance of Design
      • 3 Tenets of Marketing
      • Inbound vs Outbound
      • The Focal Point of All your Marketing
      • Matching The Sales Process
      • Becoming An Authority
      • Google
      • Email
      • What to do next


Course Fee:
USD 199

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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