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Learn Google AdWords from an ex-Googler

Course Summary

Learn Online Advertising (SEM) through hands on approach learned from working at Google and managing million $ accounts.


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    Course Syllabus

    • AdWords Fundamentals
      • What is Google AdWords?
      • The Google Network
      • Advantages of Google AdWords
      • Google Ad Auction
      • AdWords Bids
      • AdWords Ad Quality
      • AdWords Daily Budget
      • Account Structure
      • Creating a Campaign - Campaign Settings
      • Creating a Ad Group
      • AdWords Ad Format
      • Keyword Match Type
      • Ad Approval and Policy
      • Managing Multiple Accounts - MCC, API, Editor
    • Advance Search
      • Advance Search Intro
      • Invalid Clicks, Product Listing Ads
      • Dynamic Search Ads
      • Ad Extensions - Sitelinks, Call Extenstions, Location Extensions, Social.
      • Tools - Change history, Conversions, Keyword Tool.
      • Tools - Display planner, Ad Preview and Diagnosis
      • Reporting, and Analytics
      • Reporting Part 2
      • AdWords Editor
      • Optimisation and opportunities tab
    • Display Network
      • Introduction to Display Network
      • Creating Display Campaign, Display Ad Builder, Ad Gallery.
      • GDN Policy, Remarketing,
      • Video Ads, True View, Youtube
      • Youtube Ad Formats
      • Youtube best practices
      • Mobile Advertising


Course Fee:
USD 98

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Development & Implementations , Digital Media & Games and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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