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Google AdWords for Beginners

Course Summary

Learn how to effectively use AdWords to reach more customers online and grow your business.


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    Course Syllabus

    • Google AdWords Fundamentals
      • AdWords Intro
      • Ad Rank
      • Landing Pages
      • Walk Through: Landing Page Examples
      • Campaign & Ad Group Fundamentals
      • Section 1: Links & Further Reading
    • Targeting and Bidding
      • Location Targeting
      • Walk Through: Location Targeting
      • Walk-through: Location Groups
      • Language Targeting
      • Walk Through: Language Targeting
      • Bidding & Budgeting
      • Walk Through: Bidding & Budgeting
      • Walk Through: Adding Conversion Tracking
      • Ad Extensions
      • Walk Through: Ad Extensions
      • Section 2: Links & Further Reading
    • Creating Ads & Adding Keywords
      • Creating & Writing Ads
      • Walk Through: Creating And Writing Ads
      • Adding Keywords
      • Keyword Match Types
      • Walk Through: Adding Keywords & Keyword Match Types
      • Walk Through: Adding Negative Keywords
      • Dynamic Keyword Insertion
      • Walk Through: Dynamic Keyword Insertion
      • Section 3: Links & Further Reading
    • AdWords Strategies & Research Tools
      • Walk Through: Competitive Research
      • Google Keyword Planner
      • Walk Through: Using Google Analytics for Keyword Research
      • Section 4: Links & Further Reading
    • Optimization
      • Optimization Overview
      • Optimizing Campaign Settings
      • Optimizing Through A/B Testing
      • Optimizing with Ad Extensions
      • Optimizing Click Through Rates
      • Optimizing with Negative Keywords
    • Display and Remarketing
      • Intro into Display Campaigns
      • Walk Through: Display Campaigns
      • Intro into Remarketing
      • Walk Through: Remarketing
      • Section 5: Links & Further Reading
    • Conclusion
      • The Wrap-up
      • AdWords Voucher


Course Fee:
USD 197

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Development & Implementations , Data & Information Management and E-Commerce Community

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