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Google AdWords: A Step-by-Step Guide

Course Summary

A step-by-step guide to teach you how to create and manage Google Adwords campaigns for your business, or for clients.

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    Course Syllabus

    • Introduction
      • The Benefits of Using Adwords for Your Business
      • Tips For Taking This Course
      • Adwords Intro (Quiz)
    • Getting Started
      • Creating Your Account (Demo)
      • Billing & Account Settings (Demo)
      • Setting Up Conversion Tracking
      • Getting Started (Quiz)
    • Campaigns
      • Choosing Your Campaigns
      • Campaign Settings (Demo)
      • Campaigns (Quiz)
    • Ad Groups
      • Choosing Your Ad Groups
      • Creating Your First Ad Group (Demo)
      • Navigating Adwords (Demo)
      • Ad Groups (Quiz)
    • Ads
      • Writing Quality Ads
      • Creating Ads (Demo)
      • Ads (Quiz)
    • Keywords
      • Match Types
      • Bids
      • Adding Keywords & Changing Bids (Demo)
      • Finding Keywords with the Keyword Planner Tool
      • Keywords (Quiz)
    • Ad Extensions
      • Ad Extensions
      • Setting up Sitelinks & Other Ad Extensions (Demo)
      • Ad Extensions (Quiz)
    • Weekly Management
      • Weekly Management Intro
      • Reading the Data (Demo)
      • A/B Testing Ads: Always Have 3 Running
      • Negative Keywords: Your Best Friends
      • Negative Keywords (Demo)
      • Weekly Management (Quiz)
    • Bonus Section: Display Ads
      • Display Ads
      • Creating a Display Ad Campaign (Demo)
      • Display Ads (Quiz)
    • Continue to Improve Your Campaign
      • Ten Ways to Lower Your Cost Per Conversion
      • Link Analytics to Adwords (Demo)
      • Improve Your Campaign (Quiz)
      • Course Conclusion & Request for Help

Course Fee:
USD 129

Course Type:


Course Status:



1 - 4 hours / week

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