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Google Adwords 101: Get More Customers with Search Marketing

Course Summary

Learn Google Adwords: Reach new customers, test your product / startup idea and launch your 1st campaign today.

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    Course Syllabus

    • Understanding how Adwords works
      • What is Google Adwords?
      • Questions/ Comments
      • How does Google know which ads to show?
      • Exploring keyword match types
      • Analyzing ad copy
      • Chapter Summary
      • Refer a friend
    • Create your first Adwords campaign
      • Your thoughts so far
      • Signing up for Adwords
      • What are campaigns and ad groups
      • Creating your first campaign
      • Creating your first ad group
      • Seeing your first ad on Google
      • Chapter Summary
    • Advanced Campaign Building Techniques
      • Linking Adwords to GA
      • Enabling auto tagging
      • Optimizing your quality score
      • Google keyword tool
      • Exploring permutationer and mergewords
    • Adwords Editor Tool
      • Downloading the Adwords Editor Tool
      • Using the Adwords Editor Tool

Course Fee:
USD 29

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under Development & Implementations , Operating Systems and E-Commerce Community

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Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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