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Essential SEO Training For Successful Web Marketing

Course Summary

Learn the art of SEO and Web Marketing. SEO training shows you the techniques needed to boost your sales and ranking


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    Course Syllabus

    • 01. Course Introduction
      • 0101 Who This Course Is For
      • 0102 What To Expect From This Course
    • 02. SEO Foundation
      • 0201 How Search Engines Operate
      • 0202 Setting Up Google Analytics
      • 0203 The Buying Cycle
      • 0204 Myths And Misconceptions About SEO
      • 0205 Building An Email List
      • 0206 Email Marketing Strategies
      • 0207 Local Search Optimization
      • 0208 Additional Resources
      • 0209 Browser Plug-Ins
    • 03. Research
      • 0301 Why You Need To Do Research
      • 0302 Understanding Search Intention
      • 0303 Using The Google Keyword Tool
      • 0304 How To Do Competitive Research
      • 0305 Finding Opportunities With Google Analytics
      • 0306 Testing Keywords With Paid Search
      • 0307 Searching With Advanced Search Operators
    • 04. Technical SEO
      • 0401 Why You Need Technical SEO
      • 0402 Avoiding Duplicate Content
      • 0403 Building An XML Sitemap
      • 0404 Setting Up Your Robots.txt
      • 0405 Using Google Webmaster Tools - Part 1
      • 0406 Using Google Webmaster Tools - Part 2
      • 0407 When To Use The nofollow Tag
      • 0408 How To Handle Redirects
      • 0409 HTML And CSS For Search Friendly Design
      • 0410 Setting Up Your RSS Feed
      • 0411 Setting Up 404 Pages
      • 0412 SEO For Dynamic Content
    • 05. On-Page Optimization
      • 0501 Why You Need On-Page Optimization
      • 0502 Creating Search Optimized Content
      • 0503 Writing An Effective Page Title
      • 0504 How To Use Headings And Subheadings
      • 0505 Writing Enticing META Descriptions
      • 0506 Using Image ALT Text
      • 0507 How To Use Internal Links
      • 0508 When And How To Link To External Sites
      • 0509 Blogging For SEO
    • 06. Off-Page Optimization
      • 0601 Why You Need Off-Page Optimization
      • 0602 The Basics Of Link Building
      • 0603 Quality Of Links Vs. Quantity Of Links
      • 0604 Why Optimized Anchor Text Is Essential
      • 0605 Finding And Acquiring Your Competitors Links
      • 0606 Directory Submissions
      • 0607 Using Guest Posting For Links
      • 0608 How Social Media Affects Link Building
      • 0609 How To Use Online PR For Links - Part 1
      • 0610 How To Use Online PR For Links - Part 2
    • 07. Measurement And Optimization
      • 0701 Why You Need To Track And Test
      • 0702 Tracking SEO With Google Analytics - Part 1
      • 0703 Tracking SEO With Google Analytics - Part 2
      • 0704 Setting Up Goals And Revenue Tracking
      • 0705 A/B Testing And Conversion Optimization
    • 08. Paid Search
      • 0801 How Paid Search Can Help With SEO
      • 0802 Setting Up Your Adwords Account
      • 0803 Setting Your Bids And Budget
      • 0804 Measuring ROI
    • 09. Conclusion
      • 0901 Wrap-Up
      • 0902 Taking Action


Course Fee:
USD 99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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