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Multi-Media Marketing: Don't compete. Dominate Your Market!

Course Summary

Internet Marketing: Learn Social Media, Content, Email and Search Engine Marketing as one big package.


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    Course Syllabus

    • Internet Marketing 101
      • Introduction to Internet Marketing
      • Introduction to Search Engine Marketing - Part 1
      • Introduction to Search Engine Marketing - Part 2
      • Introduction to Social Media Marketing - Part 1
      • Starting up with Facebook for Business - Part 2
      • Twitter for Your Business - Part 3
      • Introduction to Email Marketing - Part 1
      • Introduction to Email Marketing - Part 2
    • Content Marketing 101
      • Introduction to Content Marketing - Part 1
      • Introduction to Content Marketing - Part 2
      • Introduction to Blogging
      • Template_Blogging for Your Business
      • The Art of Storytelling - Part 1
      • The Art of Storytelling - Part 2
      • Youtube for Video Marketing - Part 1
      • Youtube for Video Marketing - Part 2
      • Writing Press Releases
    • Social Media Marketing 101
      • Effective Engagement on Facebook - Part 1
      • Effective Engagement on Facebook - Part 2
      • Forecasting & Creating a Social Media Plan
      • Generating Leads with LinkedIn
      • Getting the most of Facebook Ads - Part 1
      • Getting the most of Facebook Ads - Part 2
      • Tweeting Your Brand
      • Social Media Plan
    • Search Engine Marketing 101
      • Analyzing Your SEO - Part 1
      • Analyzing Your SEO - Part 2
      • Link Building & Analytics
      • Keyword Analysis - Part 1
      • Keyword Analysis - Part 2
      • Search PPC vs Target PPC
      • The Science of PPC - Part 1
      • The Science of PPC - Part 2
      • SEM Course Exercise
    • Email Marketing Jumpstart
      • Strengths & Weaknesses / Pros & Cons - Part 1
      • Strengths & Weaknesses / Pros & Cons - Part 2
      • Defining goals and objectives of an email campaign
      • Structuring Effective Email Messages - Part 1
      • Structuring Effective Email Messages - Part 2
      • Planning and creating email campaigns
      • Trigger emails, timing & frequency - Part 1
      • Trigger emails, timing & frequency - Part 2
    • Online Sales Funnel 101
      • The Sales Processes
      • Understanding Why People Buy
      • Creating a Need for Your Product - Part 1
      • Creating a Need for Your Product - Part 2
      • Effective Landing Pages that Sell
      • Lead Management & Nurturing
      • Web Traffic on a Micro Budget - Part 1
      • Web Traffic on a Micro Budget - Part 2
    • Introduction to Mobile Marketing
      • Important Message
      • Introduction to Mobile Marketing
      • Mobile Apps, QR codes & Messaging
      • Creating a Successful Mobile Experience & Copy
      • Copywriting for Mobile Apps, Websites and Email
      • Mobile Apps to Market Your Business
      • Mobile Advertising
      • What's next?
    • Online PR & Branding for Beginners
      • Developing a Brand Identity
      • Elements of Persuasion
      • Media Planning & Online PR
      • Online PR Techniques
      • PR, Social Media and SEO
      • Few final words
    • Ninja Marketing Tactics
      • Google's Remarketing Tool
      • DCO & WCO
      • Google's Network Sites
      • Ad Extensions & Facebook Sponsored stories
      • Micro - Macro Conversions
      • Six Months Plan
      • JV Partners & Affiliates
      • Benefits and Ways of Partnerships
      • WoM is Powerful
      • 10 Techniques to get your message Go Viral
    • Video Marketing Demystified
      • Introduction to Video Marketing
      • Video Marketing Strategy
      • Being on Camera
      • Editing & Lighting
      • 5 basic tips for video SEO
      • Social media promotion strategy
    • Interview with Ray Boggiano: Insights from Digital Marketing
      • Starting up with Digital Marketing
      • Building trustworthy connections online
      • Small budget marketing & social media
      • Career in Digital Marketing
      • Developing digital plan & content strategy
    • Interview with Founder of ECOMO app
      • Mobile strategy insights from a mobile app business- Part 1
      • Mobile strategy insights from a mobile app business- Part 1
    • BONUS: Webinar on Delivering Your Online Marketing Plan
      • Farewell Note
      • David Swan: Webinar - Part 1
      • David Swan: Webinar - Part 2
      • Securing a job in Internet Marketing - Part 1
      • Recap and Career in Internet Marketing - Part 2
    • Supplementary materials
      • How to generate leads using Linkedin
      • Example Perfect Lawn B2C Digital Marketing Plan
      • Case Study Food Escapes
      • The Twitter guide
      • Keywords for Adwords
      • Guide to Press Release
      • Customer Personas
      • Guide to SEO
      • Google Adwords 7 steps
      • Smarter Facebook Marketing
      • 7 steps smart insignts
      • Create epic Facebooks ads
      • Introduction to Email Marketing
      • Guide to Email Marketing
      • Email Marketing Best Practices
      • Effective Call to Actions
      • Beginner Guide Blogging
      • Starter Guide Video Storytelling
      • Youtube Marketing Guide
      • Internet Marketing Strategy Toolkit
      • Campaign Template
      • Target Audience Case Study
      • Identifying Competitors Case Study


Course Fee:
USD 197

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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