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Course Summary

SEO Training with David to become SEO expert and grown your business.

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    Course Syllabus

    • Welcome
      • welcome
    • Overview of Search Engine Optimization
      • What is search engine optimization (SEO)?
      • Reading a search engine results page
      • How SEO affects your business
      • Setting SEO expectations
    • Keywords: The Foundation of SEO
      • Why you need a keyword research plan
      • How to research keywords
      • Tools to help you analyze keywords
      • Understanding keyword attributes
      • Understanding keyword distribution
      • Ongoing keyword evaluation.
    • . Content Optimization: How Search Engines and People View Web Pages
      • Understanding content optimization
      • Optimizing for site structure
      • Recognizing different types of content
      • Optimizing textual page elements
      • Optimizing non-text components of a web page
      • Analyzing content quality
      • Exploring the benefits of user-generated content
    • Content Optimization: Technical SEO 22m 12s
      • Interpreting the code behind web pages
      • Understanding how search engines index content
      • Working with canonical URLs and redirects
      • Leveraging microformats
      • Working with server-side factors
      • Using Google Webmaster Tools
      • Using Bing Webmaster Tools
    • Long-Term Content Planning
      • Overview of long-term content strategizing
      • Planning a successful content strategy and avoiding common mistakes
      • Defining your audience, topics, angle, and style
      • Understanding different types of content
      • Getting ideas for content
      • Working with an editorial calendar
      • Promoting your content with social media
      • Measuring content performance
    • Link-Building Strategies 18m 28s
      • Understanding the importance of links
      • Building internal links
      • Building external links
      • Finding link-building opportunities
      • Executing a link-building strategy
    • Measuring SEO Effectiveness
      • Measuring SEO performance
      • Analyzing keywords
      • Analyzing links
      • Analyzing the impact of social media
    • SEO for Ecommerce 18m 45s
      • Understanding SEO and ecommerce
      • Working with semantic HTML
      • The technical components of ecommerce
      • Exploring ecommerce information architecture
      • Producing ecommerce content
      • Leveraging link building and social media for ecommerce
      • Adapting ecommerce websites for international audiences
    • Local Search 25m 38s
      • Understanding local search
      • Understanding Google+ Local
      • Setting up and optimizing Google+ Local
      • Getting more citations
      • tting more reviews for your business
      • Optimizing your website for local search
      • The future of local search
    • International SEO 15m 48s
      • Understanding cultural aspects of international SEO
      • Optimizing technical content for international audiences
      • Optimizing translated and localized content
      • Building links for an international audience
      • Analyzing and measuring an international SEO campaign
      • Avoiding pitfalls with international SEO
    • Conclusion 1m 10s
      • Determining your next steps

Course Fee:
USD 15

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under Development & Implementations and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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