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AdWords For SaaS Startups

Course Summary

How To Accelerate User Growth For Your SaaS Startup


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    Course Syllabus

    • Introduction
      • Sneak Peak At Our Accounts
      • How Did This Happen?
      • How This Is Going To Work
    • The Foundation
      • The Advertising Mindset
      • We Are All In The Same Business
      • The Elements Of An AdWords Campaign
      • Speaking The Lingo
    • Conversion Quick Start Series
      • How To Uncover Your Customer Avatar (Part 1)
      • How To Uncover Your Customer Avatar (Part Duex)
      • Landing Page Kung Fu
    • AdWords Tech and Setup
      • OK, Let’s Dig Into AdWords… Finally!
      • A Quick Note and a Clarification
      • The Two Critical Settings of Account Creation
      • How to Set Up Your All-Important Tracking
      • How (and Why) to Link Your AdWords Account to Google Analytics
      • Understanding The Different Keyword Match Types
      • Understanding Keyword Intent
      • How Bidding and Quality Score Work (The Keys to Lowering Your Costs)
      • Explaining the Keyword -- Ad Group Structure
    • How to Design Your Campaign Approaches
      • The Master Document: Explained
      • How to Do Keyword Research
      • How to Group Your Keywords into Ad Groups
      • Keyword and Ad Group Benchmarks
    • How to Write Your Ads
      • How to Write Ads for Your Search Campaigns
      • How to Write Ads for Your Display Campaigns
      • How to Write Ads for Your Remarketing Campaigns
    • How to Implement Your Campaign Approaches
      • Setting Up Your Branded Search Campaign
      • Setting Up Your Core Search Campaign
      • Setting Up Your Competitor Search Campaign
      • Setting Up Your Lateral Thinking Search Campaign
      • Setting Up Your Branded Display Campaign
      • How to Clone Your Display Campaign for The Other Strategies
      • How to Set Up Your YouTube Campaign
      • Setting Up Your Gmail Campaign (Sneaky)
      • Setting Up Your Audiences for Your Remarketing Campaign
      • Setting Up Your Remarketing Campaigns
      • Setting Up Your Mobile Campaigns
    • AdWords Optimization: How to Grow for Life
      • Trimming The Fat
      • How To Optimize Your Ads
      • How To Optimize Your Bids
      • How to Optimize Your Placements
      • How To Let Google Do The Optimization For You
      • How To Use Dimensions To Take Your Optimization To Heavenly Levels
    • Final Thoughts
      • Final Thoughts


Course Fee:
USD 197

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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