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Comprehensive PPC Training: Learn Adwords & Facebook Ads

Course Summary

A step-by-step guide to help you launch your Google Adwords campaigns (SEM) and Facebook Ad campaigns (Paid Social).


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    Course Syllabus

    • Welcome
      • About the class and instructor
      • Quick class preview + Introduction to SEM (Search Engine Marketing)
    • Learning Google Adwords From Scratch
      • The presentation
      • Introduction to Adwords
      • Keyword Match Types
      • The Importance of Ad Relevancy
      • Relevant Landing Pages FTW
      • Demo: Landing Pages in the Wild
      • Adwords Account Structure
      • Troubleshooting Your Campaign
      • Creating a Campaign
      • Keyword Strategy & Tools
      • Google Keyword Planner
      • Google Analytics & Adwords
      • It's All About Quality Score
      • Increase Your CTR with Ad Extensions
      • Go Faster with The Adwords Editor
    • From Zero-to-Live: Creating Your First Adwords Campaign
      • Let's Start a New Campaign
      • Keyword Research: Getting Keyword Ideas From Your Site
      • Keyword Research: Getting Keywords Ideas from Other Keywords
      • Creating Keyword Buckets
      • Creating Keyword Buckets Part II
      • Competitive Research
      • Bulk Uploading Keywords
      • Bulk Uploading Ads
      • Creating Campaign Sitelinks
      • Using Dynamic Keyword Insertion
      • Tracking Conversions Inside Adwords
      • Campaign Settings Via The Interface
      • Campaign Settings Via The Editor
      • Getting Started with Remarketing
      • Adding Your Remarketing Tag
      • Creating Your First Remarketing Campaign
      • Reporting: Search Query Report
      • Advanced Adwords Reports
      • Advanced Adwords Reports Part II - Ad Serving Reports
    • Learning Facebook Paid Marketing From Scratch
      • Introduction to Facebook Ads
      • How Facebook Advertising Works
      • Creating a Page Post Link Ad
      • Facebook Campaign Structure
      • Creating Your First Facebook Campaign
      • Custom Audiences on Facebook
      • Facebook Power Editor
    • Bonus: Google Analytics
      • Introduction to Google Analytics
      • Advanced Google Analytics Reports
    • Bonus: A/B Testing
      • Introduction to A/B Testing
      • An Overview of Optimizely
      • Analyzing Your A/B Test


Course Fee:
USD 297

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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