Google adwords is a hugely powerful tool for marketing. However it can also quickly lose you money if you don't know how to setup your campaigns and ads in the correct manner. This course gives you the core essentials you need to understand, consider and apply before you begin, or as means to changing any ad campaigns you run. By applying these techniques you should ensure that you can test and track the performance of your ads without spending alot of money with no return on your investment, I have been running adwords campaigns for over 7 years in a wide variety of industry sectors. The course requires no special software apart from the Google adwords editor which is a free tool and runs on PC or Mac.