Link Building Made Easy! As a website owner it’s hard to know what tactics are viable in growing your website’s online visibility. Everyone says that links are important in gaining traffic from Google, but no one talks about how to secure good links that make sense from relevant websites. That's why we put this course together: we want to share our agency’s experience. We’ve built links for every business imaginable, from Fortune 500 to small online mom and pop shops. In our beginner’s course, we’ll cover the basics: why links matter, link building myths, and link building mistakes. Next we’ll talk fundamentals: keyword research, anchor text diversity, how to analyze a link, and how to analyze a website’s entire backlink profile. After that we will teach you how to find target sites for link prospecting, including analyzing a competitor’s backlinks, using advanced search in Google, and how to analyze a website.