Since Google has discontinued authorship, I'll be archiving my "Google Authorship course" course within a week. I have created another free course instead which also tackles authority building and content marketing -> /myblogu-content-marketing Google Authorship is the process of digitally signing or claiming your web content and tying it with your Google Plus personal account using rel="author".
There are three huge benefits of having your authorship verified with Google:
- Brand awareness and influence building: People seeing your picture come up in search results will automatically assume you are a huge influence
- Higher click-through to your content: You no longer need to get ranked #1 in order to get noticed and get clicked through!
Higher rankings in personalized results: The more connections you have on Google Plus the more people will see your author-verified content when searching Google (provided they have personalization of search enabled). That leads to more clicks and more branding as well.
This course will take you through the authorship set-up process, answer some of the most frequently asked questions and show you how you can make the most of Google authorship search snippets in search results.