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Learning Search Engine Optimization (SEO) from Scratch

Course Summary

In this course you’ll learn the strategic and technical fundamentals of search engine optimization (SEO)!


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    Course Syllabus

    • Introduction to SEO
      • Overview of the Course
      • The Search Industry, Market Size, and Job Prospects
      • Business Impact
    • Search Engine Overview
      • Search Engine Overview
      • Understanding Blended Results
      • Understanding Search Results for SEO
      • Spiders, Bots, and Crawlers
      • The Search Engine Algorithm
      • Coding and Tech Primer
      • Search Engine Obstacles
      • Testing for Friendliness
    • Keyword Research
      • Words Are the Key
      • Call It What It Is
      • The Keyword Longtail
      • Keyword Research Tools
      • Keyword Trends
      • Using a Spreadsheet to Manage Keywords
    • Applying Keyword Research to Your Web Pages
      • SEO At Its Most Basic Level
      • Key Page Elements and Their Impact on Rankings
      • Optimizing Images and Files
      • Checklist for On-Page Optimization
      • SEO and Contextual Site Architecture
      • Linkdex
    • Using SEO Tools
      • Raven Tools
      • Google Webmaster Tools
      • Bing Webmaster Tools
      • Firefox Extensions for SEO
      • Web Developer Toolbar
    • Online Marketing and SEO
      • SEO and Marketing
      • Scanability
      • Creating Credibility
      • Conversion: The Goal of the Site
      • Little Things That Make a Big Difference
      • Content That Creates Conversions
    • Linking Builds Rankings
      • The Importance of Links
      • The Types of Links
      • Building Links
      • Building Relationships
      • Link Prospecting
    • Link Building Through Marketing and Social Media
      • Finding Your Niche
      • Developing a Content Plan
      • Social Media Accounts and Linking
      • 4. Marketing Your Content
    • Local, Mobile, and Search
      • Local Business Listings: Google+
      • Local Business Listings: Yahoo and Bing
      • FourSquare, Yelp, and Localeze
    • SEO Measurement
      • Rankings Are Not the Goal
      • Measuring Value
      • Reporting Results
      • Ranking Reports
      • Reporting Strategies
    • SEO for Different Business Models
      • Competitive Analysis
      • 2. SEO Myths
      • SEO for E-Commerce
      • Creating a Shopping Feed
      • SEO for Lead Generation
      • SEO for Publishers
    • Technical Issues in SEO
      • Managing Missing Pages
      • Robots.txt
      • Site Maps
      • Internal Site Search
      • Managing Site Links


Course Fee:
USD 19

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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