MyPage is a personalized page based on your interests.The page is customized to help you to find content that matters you the most.


I'm not curious

Real World SEO: Essentials

Course Summary

The practical and up-to-date guide to SEO basics and to getting SEO done with a real-world business budget


  • +

    Course Syllabus

    • Course Overview and Introduction
      • Introduction
      • Setting Expectations
      • Tips and Requirements for this Course
      • About the Instructor
      • About the Rocky Mountain Search Engine Academy
      • About Real World SEO
      • Setting Priorities
      • Demo: Setting SMART Goals
      • What's Ahead
      • Explaining the Assignment
    • Search Engine Fundamentals
      • Introduction to Section 2
      • What You'll Learn in this Section
      • How Search Engines Index and Store Things
      • The Anatomy of a SERP (Search Engine Results Page)
      • Key Terms
      • Introduction to Relevancy and Authority
      • Review and Sneak Peak
    • Evaluating Your Website
      • Introduction to Section 3
      • What will be covered in this section
      • Key Terms and Concepts
      • Key Performance Indicators (KPIs)
      • Types of KPIs
      • SEO KPIs
      • Rankings and Personalization of Search
      • Business KPIs
      • Basic Measurement Tools
      • Training Demonstration
      • Review and Sneak Peak
    • Make it Search Engine Friendly
      • Introduction to Section 4
      • What will be covered in this section
      • Key Terms and Concepts
      • What is Search Engine Friendly?
      • Robots.txt
      • SEO Health Checks
      • XML Sitemaps
      • Training Demonstration
      • Review and Sneak Peak
    • Keyword Research
      • Introduction to Section 5
      • What will be covered in this section
      • Key Terms and Concepts
      • Keyword Selection and Prioritization
      • Themes
      • Keyword Selection Preliminaries
      • Competitive Research
      • Using the Google Keyword Planner
      • Demonstration: Creating a Keyword Target List
      • Keyword Research Workflow
      • Demonstration: Keyword Prioritization using IAAT
      • Assigning Keywords to Pages
      • Review and Sneak Peak
      • Assignment
    • Relevancy, Content, and Panda
      • Introduction to Section 6
      • What will be covered in this section
      • Key Terms and Concepts
      • What You Need to Know about HTML
      • Optimizing Page HTML
      • Title Tags
      • Headline Tags
      • Body Text
      • Link Text
      • Optimizing Image Attributes
      • Optimizing URLs
      • Google's Panda Updates and Content Quality
      • Content Creation Strategy
      • Training Demonstration
      • Review and Sneak Peak
      • Assignment
    • Authority, Links, and Penguin
      • Introduction to Section 7
      • What will be covered in this section
      • Key Terms and Concepts
      • Authority and SEO
      • Pagerank
      • Authority and Relevancy at the Same Time
      • Google's Penguin and Harmful Linkbuilding
      • What the Penguin Hates
      • Link Building in a Post Penguin World
      • The Four Pillars of Modern Link Building
      • Directories
      • Link Building via Relationship
      • Guest Blogging
      • Link Bait
      • Link Building Hope
      • Review and Sneak Peak
      • Assignment
      • Using the SEO Journal to Track Link Building
    • Optimizing for Conversion
      • Introduction to Section 8
      • What will be covered in this section
      • Key Terms and Concepts
      • Chronic Fatigue System, Web Style
      • Conversion
      • Landing Pages
      • Landing Page Essentials
      • Strengthening Conversion through On Page SEO
      • Conversions, Engagement and Ranking
      • Training Demonstration
      • Assignment
    • Getting Things Done, SEO Project Workflow
      • Introduction to Section 9
      • What will be covered in this section
      • Key Terms and Concepts
      • The Benefits and Limitations of a Plan
      • The Components of an SEO Plan
      • Beyond Planning: Implementation
      • Training Demonstration: Using the SEO Journal to Track Activities
      • Moving Forward in Your SEO Knowledge
      • Assignment
      • Closing Remarks


Course Fee:
USD 87

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Development & Implementations and E-Commerce Community

Attended this course?

Back to Top

Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
Hidden Image Url

Back to Top