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SEO for Small and Medium Businesses

Course Summary

Improve the online performance of your business with this easy to implement and complete SEO guide.


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    Course Syllabus

    • Course Objectives
      • Course Objectives
    • Course Structure
      • Course Structure
    • Intro to SEO
      • What is SEO
      • How Search Engines Work
    • Audience and keywords
      • Audience and Keywords
      • The Buying Cycle
      • Types of Keywords
      • How to Choose Your Keywords
    • On-Page SEO (Technical & Non-Technical)
      • On-page SEO
      • Platform or Technology Choice
      • Choosing a Domain name
      • International Site Considerations
      • Navigational Structure
      • Sitemaps
      • 301 and 302 Redirects
      • 404s and Other Site Errors
      • Canonical Tags
      • Mobile Friendly Websites
      • Title Tag
      • Meta Description
      • Headings (H1, H2-H6)
      • URL
      • Keyword Prominence & Density
      • Text
      • Alt Tag
      • Internal Linking
    • Advanced SEO concepts
      • Advanced SEO Concepts
      • Rich Snippets
      • Semantic Search
      • Local SEO
    • Off-page SEO
      • Off-Page SEO
      • Off-Page Optimization Guidelines
      • Building Backlinks
    • Web Analytics
      • Web Analytics
    • Bad SEO practices
      • Bad SEO Practices
      • Duplicate Content
      • Wrong Types of Backlinks
      • Over Optimization & Other On-Site Bad Practices
    • SEO for a new website
      • SEO for a New Website
      • Step by step SEO guide for a new website
    • Conclusion
      • Conclusion
      • List of Terms


Course Fee:
USD 49

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Development & Implementations and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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