Search advertising is one of the most effective advertising that exists as it has a lower lead cost than most forms of advertising. With search advertising, you no longer have to go out and waste your precious time finding new customers. Your potential customers are already looking for your products and services through search engines. What you need to do is make sure that your company is being found when people are looking for you. Google dominates the search landscape. There are 12 billion queries on Google sites each month in just the United States. When you examine how many search queries Google processes worldwide, the numbers become staggering. While search advertising is very effective; you need to make sure you are doing it correctly or you can just as easily waste money as well. This course will teach you the fundamental you need to know to create effective search marketing campaigns with AdWords, Google's search marketing product.