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Google Adwords for Mobile Apps - The DIY Guide

Course Summary

Practical guide that will teach you, step by step, how to use Adwords to promote your app on the iStore/Google play.


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    Course Syllabus

    • Welcome To Google Adwords for Mobile Apps
      • Intro
      • Fasten Your Seatbelts
      • Why Use Google Adwords
    • Fasten your seatbelts
      • Plan Ahead
      • Name of the Game
      • Open an Adwords Account
    • Lift off: Your First Search Campaign
      • Setting Up a Search Campaign
      • Ads Formula
      • Keyword Match Types
      • Search Campaign Adgroups
    • Display Network Campaign
      • Introduction to the Display Network
      • Setting Up a Display Campaign
      • Ads Types and the Fat Fingers Syndrom
      • The Display Adgroups
    • Conversion Tracking
      • Introduction With Conversions
      • Conversion Setup
      • Billing Setup
    • Control & Optimize
      • Introduction To Optimization
      • First Optimization Tool - Filter Gold From Sand
      • Second tool- Segmentation
      • Third Optimization Tool - The Dimension Tab
      • Thank you!


Course Fee:
USD 85

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Networks & IT Infrastructure and E-Commerce Community

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