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Introduction to Google AdWords

Course Summary

Learn the basics of Google AdWords - start an PPC campaign right after taking this course!


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    Course Syllabus

    • Overview of Search Engine Marketing
      • Course Introduction
      • Understanding Search Engine Marketing (SEM)
      • Introduction to SEM Terminologies
      • Organic vs. Paid Traffic
      • Marketing Plan 101
      • Online Marketing Plan (Exercise)
      • SEM Review
    • Introduction to Google AdWords
      • 2 - Getting Started with Google AdWords
      • 3 - Navigating through Google AdWords
      • Google AdWords Overview
      • Understanding Google AdWords Account Structure
      • Account Setup (Exercise)
      • Access Management
      • Access Management (Exercise)
      • Account & Access Management Review
    • Working with Keywords
      • Building Keyword Strategy
      • Keyword Discovery and Keyword Research
      • Keyword Overview
      • Google Insights and Trends Overview
      • Leveraging the Google Keywords Tool
      • Demo for the Google Keyword Tool
      • Google Keyword Tool Overview
      • Keyword Brainstorming (Exercise)
      • Focusing and Targeting Keywords
      • Keyword Match Type (Exercise)
      • Targeting Keywords Review
    • Writing Ads in Google AdWords
      • Writing Effective Ads in Google AdWords
      • Review of Google's Guidelines
      • Writing Effective Ads
      • Understanding Google's Text-Ad Structure
      • Analyzing Ads
      • Exercise Review
    • Creating and Managing Your Ad Campaigns
      • Creating Ad Campaigns
      • Creating Ad Groups
      • Ad Campaigns and Ad Groups Review
      • Practice Campaign (Exercise)
      • Managing Campaign Settings
    • AdWords Reporting and Account Performance
      • AdWords Reporting
      • Generating Reports In Google AdWords
      • Working with Reports (Exercise)
      • AdWords Reports Review
    • Integrating Google Analytics with Google AdWords
      • Tracking Online Marketing Campaigns through Google Analytics
      • Introduction to AdWords Reports in Google Analytics
      • Google Analytics Review
      • Filtering AdWords Related Data in Google Analytics
      • Application of Google Analytics Filters (Exercise)
      • Exercise Review


Course Fee:
USD 49

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Development & Implementations , Data & Information Management and E-Commerce Community

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