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Search Engine Optimization

Course Summary

Find out practical ways to make sure your site ranks highly for the key phrases your potential customers are looking for

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    Course Syllabus

    • Search Engine Optimization
      • Introduction to SEO
      • Business case_Market share_SEO vs PPC
      • SEO ranking_PPC _Smartphones and PPC
      • Types of search_Head vs Tail
      • Basics of natural search_ How SEO works
      • Jargon buster
      • Strategy-Benchmarking
      • Competitor analysis
      • Keyphrase analysis
      • Cost-benefit analysis_Planing and implementation_Measuring and reporting
      • Basic algorithm-Site build and hosting
      • Relevance-URL,Page title and Meta data 1
      • Relevance-URL,Page title and Meta data 2
      • Relevance-On page content 1
      • Relevance-On page content 2
      • Relevance-Duplicate content_Images, video and audio
      • Relevance-PDFs
      • Credibility-Link building_Page rank
      • Credibility-Hub and authority pages_Link relevance
      • Credibility-Types of site_On site promotion
      • Credibility-Tools
      • Algorithm evolution-Social 1
      • Algorithm evolution-Social 2
      • Algorithm evolution-Mobile_Google local_Google shopping
      • Summary SEO

Course Fee:
USD 97

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under Development & Implementations , Networks & IT Infrastructure and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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