Search Engine Optimization
Udemy
Course Summary
Find out practical ways to make sure your site ranks highly for the key phrases your potential customers are looking for
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Course Description
A Certificate of Completion is Presented to Students who Undertake the Course. The Course is Endorsed by The Oxford College of Marketing.
- A clear and concise way to learn SEO
- Jargon Buster - Real Learning no false "short-cuts"
- Plenty of Industry examples and Best practices
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Course Syllabus
- Search Engine Optimization
- Introduction to SEO
- Business case_Market share_SEO vs PPC
- SEO ranking_PPC _Smartphones and PPC
- Types of search_Head vs Tail
- Basics of natural search_ How SEO works
- Jargon buster
- Strategy-Benchmarking
- Competitor analysis
- Keyphrase analysis
- Cost-benefit analysis_Planing and implementation_Measuring and reporting
- Basic algorithm-Site build and hosting
- Relevance-URL,Page title and Meta data 1
- Relevance-URL,Page title and Meta data 2
- Relevance-On page content 1
- Relevance-On page content 2
- Relevance-Duplicate content_Images, video and audio
- Relevance-PDFs
- Credibility-Link building_Page rank
- Credibility-Hub and authority pages_Link relevance
- Credibility-Types of site_On site promotion
- Credibility-Tools
- Algorithm evolution-Social 1
- Algorithm evolution-Social 2
- Algorithm evolution-Mobile_Google local_Google shopping
- Summary SEO
This course is listed under
Development & Implementations
, Networks & IT Infrastructure
and E-Commerce
Community
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