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Certificate of Social Media Marketing - The Complete Course

Course Summary

BEST-SELLER: Grow yourself, your business & sales - One of the most comprehensive social media courses here on Udemy


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    Course Syllabus

    • Welcome, start here!
      • Welcome to the SO ME Academy of online learning
      • How to navigate this course and get the most out of it
    • Introduction to social media
      • Introduction to Social Media and this course
      • The History of Social Media
    • Auditing and listening
      • Introduction to Listening and Auditing
      • The Social Media Journey - Where are you?
      • Simple Monitoring
      • Improve your monitoring and understand influencers
      • Auditing your organisation
      • Audit and evaluate
      • Auditing checklist
    • It's all about Facebook
      • Overview
      • Why Facebook? [NEW CONTENT]
      • How to set up my business page
      • Get to know the admin panel & activity tab [NEW]
      • Content
      • Custom tabs
      • Simple monitoring
      • Basic insights
      • Learn the lingo - part 1
      • Learn the lingo - part 2
      • Next steps
      • What am I looking for?
      • Competitor tabs
      • The cover photo
      • Pick the perfect profile photo
      • A lecture on content
      • Introduction to content calendars
      • Best practices for Facebook
      • Time to get promoting
      • Facebook dos and don'ts
      • Latest Facebook updates
      • Conclusion
      • Cadbury
      • Case study: H&M
      • Case study: Innocent drinks
      • Case study: Facebook checklist
      • Facebook quiz
    • It's all about Twitter
      • Why Twitter?
      • Making sense of Twitter
      • Twitter: the lingo
      • Twitter for business
      • Profile building
      • Create your profile
      • Personalise your profile - part 1
      • Personalise your profile - part 2
      • Privacy on Twitter
      • Tweeting and following
      • Following - what to do
      • Gaining and engaging followers
      • Twitter for marketing - part 1
      • Twitter for marketing - part 2
      • Twitter for Public Relations
      • Twitter for customer services
      • Advanced Twitter use
      • Tracking and analysing Twitter
      • Twitter on the go
      • Latest Twitter features
      • The Conclusion!
      • Case study: Bonobos
      • Case study: Innocent Drinks
      • Case study: Sammy's Pizza
      • Twitter checklist
      • Twitter quiz
    • It's all about Pinterest
      • Introduction to Pinterest
      • How is it different?
      • What will you learn?
      • Pinterest: the lingo
      • Getting started with Pinterest
      • Verifying your website
      • Gain a following on Pinterest
      • Pinterest for marketing
      • Featuring visual content
      • Contests on Pinterest
      • Thought leaders
      • Videos
      • Real people
      • Pinterest tips - part 1
      • Pinterest tips - part 2
      • Final words
      • Case study: Etsy
      • Best practice case studies
      • Pinterest checklist
      • Pinterest quiz
    • It's all about Google+
      • What is it, what's so different?
      • Why use G+ and what will you learn from this section?
      • Google+: the lingo
      • Things to note
      • Create your page
      • Customising your page
      • G+ traffic control
      • G+ and SEO
      • Goolge Direct Connect
      • G+ for marketing - part 1
      • G+ for marketing - part 2
      • Circles
      • Spark
      • Hangouts
      • Conculsion
      • Google+ checklist
      • Google+ quiz
    • It's all about Youtube
      • Youtube: what is it?
      • Why should I use it?
      • Youtube: the lingo
      • Create an account and channel
      • Configuring your channel
      • Branding
      • Goal setting
      • Plan your video
      • Get it uploaded
      • Optimise your video
      • Promotion and going viral
      • Ranking well
      • Analytics
      • Top tips
      • Conclusion
      • Case study: Dove healthcare
      • Youtube: best practices and case studies
      • Youtube checklist
      • Youtube quiz
    • It's all about LinkedIn
      • What is it and why use Linkedin?
      • What will I learn?
      • Learn the lingo - connections
      • Learn the lingo - accounts
      • Learn the lingo - everything else
      • The LinkedIn profile
      • Optimise your profile
      • Get to grips with apps
      • Get your network up and running
      • Expanding your network
      • Company page
      • Groups
      • Thought leadership
      • Marketing yourself on LinkedIn
      • Make interaction personal
      • Case study: Lenovo
      • Conclusion
      • LinkedIn checklist
      • LinkedIn quiz
    • It's all about Instagram
      • What is Instagram?
      • What's different about it?
      • What will I learn?
      • Instagram the lingo
      • Getting setup
      • Getting to grips with photos
      • Hashtags
      • Updating your profile
      • Instagram tips
      • Posting strategy
      • Improving customer service
      • Researching
      • Conclusion
      • Case study: Ford
      • Instagram checklist
      • Instagram quiz
    • It's all about Blogging
      • What is blogging
      • Creating a blogger and/or Tumblr account
      • Top tips for blogging
      • Optimise your posts
      • Post promotion and more tips
      • Conculusion
      • Case study: Oreo
      • Blogger checklist
    • Additional resources
      • 25 basic styles of blogging
      • Example social media policy
      • How to build the perfect tweet
      • Social media pyschology
    • Getting your SO ME Academy issued certificate
      • How to apply for your SO ME Academy issued Certificate


Course Fee:
USD 149

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Networks & IT Infrastructure , Operating Systems , Digital Media & Games and Mobility Community

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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