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How to Use Instagram for Business

Course Summary

Learn expert Instagram marketing strategy to engage with customers, drive traffic to your website, and increase sales.

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    Course Syllabus

    • Course Introduction
      • Welcome to the course!
      • Here's what we'll be covering....
    • What is Instagram and why is it good for business?
      • The rise of Instagram...
      • Why do businesses love Instagram?
      • Understanding the culture of Instagram and how to take full advantage.
    • Getting started with Instagram
      • Installing and signing up to Instagram
      • How to optimise your Instagram profile
    • Snapping great Instagram photos
      • Photo-taking basics
      • Photo-taking options
      • Advanced photo-taking strategy
    • Shooting great Instagram video
      • Video recording basics
      • Video recording options
      • Advanced video recording strategy Part 1
      • Advanced video recording strategy Part 2
      • How to utilize the Hyperlapse app for Instagram marketing
    • Posting and Sharing Instagram Content
      • Optimising your Instagram descriptions
      • Harnessing the power of hashtags
      • The benefits of tagging
      • The power of geo-tagging
    • Content Strategy Ideas
      • Content strategy overview and guiding principles
      • Inspiration from Instagram Ad Guidelines
      • Awesome content strategy Part 1
      • Awesome content strategy Part 2
      • Awesome content strategy Part 3
    • How to Sell Products on Instagram
      • Selling products on Instagram strategies
    • Instagram Direct
      • What is Instagram Direct?
      • Instagram Direct content strategies
    • How to Host A Successful Instagram Contest
      • Instagram contests: benefits, contest types, and expert strategy
      • Instagram contests: setup, promotion, and follow-up strategy
      • Instagram contests: giveaways for physical locations and Instagram Direct
    • Attracting and Keeping Followers
      • Grow and maintain your Instagram audience
    • Managing Multiple Instagram Accounts and Comments
      • Apps to manage manage multiple Instagram accounts and comments
    • Analyzing and Tracking Your Progress
      • Tracking and analysis tools
    • App Recommendations
      • How to schedule Instagram posts ready for publishing.
      • Top photo-enhancing apps recommendations
    • Wrap Up
      • Thank you!

Course Fee:
USD 39

Course Type:


Course Status:



1 - 4 hours / week

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Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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