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Creating a Social Media Strategy

Course Summary

Everything you need to get started with your social media strategy


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    Course Syllabus

    • Introduction to Social Media Strategy
      • Introduction to Social Media Strategy
    • Establishing Business Goals and Objectives
      • Why is a Social Strategy Important for Your Business?
      • Establishing Business Goals and Objectives
      • What Do You Want to Accomplish?
    • Conducting a Social Media Audit
      • What Do You Have?
      • Assess Your Online Presence and Reputation
      • Researching Your Industry
      • What Should You Use
    • Developing a Content Strategy
      • Introduction to Developing a Content Strategy
      • Creating Your Content
      • Executing Your Strategy
    • Understanding Analytics
      • How to Measure Your Engagement and Understand Analytics
      • Web Analytics and Conversions
      • Analytics Tools and Creating Reports
    • Building On Success
      • Building On Success
      • In Conclusion
    • WORKBOOK: Creating a Social Media Strategy
      • WORKBOOK: Creating a Social Media Strategy


Course Fee:
Free

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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