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Facebook for Small Business

Course Summary

Go from a personal Facebook user to a Facebook marketing expert. Learn how to use Facebook to grow your small business.

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    Course Syllabus

      • Welcome to Facebook for Small Business
    • Why Use Facebook?
      • Course Introduction
      • is Facebook Marketing Important?
    • Creating Your Fan Page
      • How to create a Facebook Fan Page
      • The anatomy of a Facebook Fan Page
      • Cover Photo Inspiration
      • Using software to enhance your Facebook Fan Page
      • Section 2 Wrap Up
    • Developing Compelling Content
      • Start with an editorial calendar
      • Creating effective image posts
      • Creating effective video posts
      • Section 3 Wrap Up
    • Fundamentals of Audience Development
      • Introduction to Audience Development
      • How audiences find you on Facebook
      • How audiences use Facebook
      • How to get in in front of customers on Facebook
      • Section 4 Wrap Up
    • Engaging Customers
      • The fundamentals of engagement strategy
      • Ideas for creating engaging Facebook posts
      • Effectively engaging with your mobile device
      • Section 5 Wrap Up
    • Course Wrap Up
      • Thanks for Joining Me

Course Fee:

Course Type:


Course Status:



1 - 4 hours / week

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Finalist at SiTF Awards 2014 under the category Best Social & Community Product
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Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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