Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line. No wonder, it is seen as an intrinsic part of SEO efforts today. SEO is about optimizing content to appear higher in search rankings. It could be on your website or on your blog, and in social media. Social media values are becoming more influential as companies try to earn better search results. Search engines now use social values, or retweets, Facebook likes and shares, and Google+1s, to help determine organic search rankings. The bottom line is integration. When you integrate SEO and social, you’ll boost your search engine relevancy. But the question is, ‘How to integrate SEO with Social?’ It is important to have a good content strategy along with an active social media presence, links from your website to your social profiles and vice versa and social share buttons on your website or blog so people can share your content easily. In addition to helping create a bigger footprint for your brand, social media also enables high quality content creation and link building. Both of which are crucial for SEO. In fact, newer methods, such as infographics, white papers etc have broadened the reach and depth of a SEO campaign. This course will provide help users to understand some of the best practices for social media optimization and how to optimize its impact towards improving your rankings. It is recommended for internet marketers, social media professionals, SEO experts and all entrepreneurs. (Note: Since this is a Webinar recording, there could be slight audio/video issues. We apologize for the same ) Find more about Digital Marketing courses at Digital Vidya.