Nowadays deciding on an advertising budget and then determining how to spend it is one of our most challenging decisions. You have to acknowledge how much advertising has changed and know your options. So how can you update your advertising strategy to a point where you don’t have to use a large sum of money for advertising? Simple answer: video. This course introduces you to using YouTube as a part of your marketing strategy and to how you can set yourself apart from the regular static advertisements. Furthermore, you will hear about different tools related to YouTube, such as Fan Finder, TeamLink, Google Keyword Planner, AdWords and others, and learn how to use them through visualizations. Furthermore, you will understand the different types of YouTube ads and be able to decide which ones are suitable for your business. Various tips and advice are included as a part of the course, which aim at helping you understand the channel better and use it to your advantage.