According to businessinsider.com, well over 1 billion people are using Facebook as of 2014. In terms of market share, 67% of all Internet users in the U.S. use Facebook frequently. Now in the European markets, more than 82% of Internet users use Facebook. Also, among U.S. Facebook users, 73% have incomes well above $75,000, compared to 17% who are on Twitter and 13% who are on Pinterest. Isn’t that amazing? Think about it carefully. If you’re not reaching the Facebook crowd, then you’re leaving money on the table. Imagine being able to reach more people across the globe without ever leaving your house, target specific audiences that fit your demographics, build brand awareness, generate leads, and more. The key is to understand what your objective is and use the correct ad type to achieve the end result. Fortunately with Facebook, it’s not that hard to setup an ad campaign. You can setup a campaign in a matter of minutes, get it approved, and start receiving extremely targeted traffic.