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Facebook Business Boot Camp

Course Summary

A practical e-learning course designed to get you "Facebook Fit" and kicking winning goals in your business!


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    Course Syllabus

    • Welcome
      • How to Get the Most Out of the Program
    • Station 1: Creating a Facebook Strategy for Your Business
      • Creating a Facebook Strategy for Your Business
      • How to Create Facebook Goals and Targets
      • Understanding Who Your Target Market is
      • Conducting Social Searches on Keyword Phrases
      • Demonstration on Conducting Social Searches on Keywords
      • Analysing Your Competitors and Social Influencers
      • Demonstration on Analysing Barbara's Boot Camp Competitors
      • Creating a Content Calendar
      • Demonstration on How to Create a Content Calendar
    • Station 2: Pimping Out Your Personal Profile and Business Page
      • Station 2: Pimping Out Your Personal Profile and Business Page
      • Demonstration on Understanding Your Profile Account Settings
      • Demonstration on Understanding Your Profile Privacy Settings
      • Demonstration on Filling out Your 'About' Section on Your Profile
      • Demonstration on How to Create a Business Page
      • Demonstration on How to Use 3rd Party Applications
    • Station 3: Attracting, Interacting and Engaging with Fans, Followers and Friends
      • Attracting, Interacting and Engaging with Fans, Followers and Friends
      • Demonstration on How to Send out Personal Friend Requests
      • Demonstration on Facebook Etiquette
      • Demonstration on Creating Lists and Groups
      • Demonstration on Understanding the News Feed and Ticker
      • Demonstration on Scheduling, Highlighting and Pinning Posts
    • Station 4: Managing, Measuring and Monitoring Your Page's Success
      • Managing, Measuring and Monitoring Your Page's Success
      • Demonstration on Facebook Insights Dashboard
      • Demonstration on Monitoring and Measuring Tools
      • Demonstration on Business Page Settings
    • Section 5: Running Promotions and Advertising Campaigns
      • Running Promotions and Advertising Campaigns
      • Demonstration on Facebook Competitions and Sweepstakes
      • Demonstration on Facebook Offers
      • Demonstration on Sponsored Stories
      • Demonstration on Promoted Posts
      • Demonstration on Opt-In Offers
    • Closing - a Few Parting Words
      • A Few Parting Words


Course Fee:
USD 97

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Development & Implementations and Digital Media & Games Community

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