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Social Media Marketing for Business

Course Summary

Social Media Marketing for Brand Building, Lead Generation, Sales and Reputation Management.


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    Course Syllabus

    • Social Media Basics
      • Introduction to the course
      • What is Social Media?
      • Social Media is Big & Active
      • Online World is Getting More & More Social
      • Negative Impact Created by Unsatisfied Customers using Social Media
      • Negative Impact Created by Naive Employees on Social Media
      • Opportunity Loss by Not Being on Social Media
      • Quiz 1
    • Case Studies on Social Media Usage
      • Brand Building through Social Media
      • Sales through Social Media
      • CRM through Social Media
      • Internal Communication through Social Media
      • Lead Generation through Social Media
      • Generating Traffic through Social Media
      • Fund Raising through Social Media
      • ORM Example - Apple Feedback on MouthShut
      • Quiz 2
    • Getting Started with Social Media
      • How to Start Using Social Media?
      • How to Select Social Media Channels?
      • How to Acquire Reach on Social Media?
      • What Returns to Expect from Social Media
      • How to Set Social Media Objectives?
      • How to Choose an Identity on Social Media?
      • How to Build Engagement?
      • How to Attribute Returns to Social Media
      • Quiz 3
    • Social Media Channels Overview
      • Facebook Overview for Businesses
      • Twitter Overview
      • LinkedIn Overview
      • Pinterest Overview
      • Quiz 4
      • Conclusion Lecture


Course Fee:
USD 99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Digital Media & Games , Mobility and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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