Social Media Monitoring with Google Reader
Udemy
Course Summary
To get the new course on Social Media Monitoring in a post Google Reader World, follow the link below.
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Course Description
Social media monitoring online conversations is the first step to an effective social media management. Learn to listen online in our NEW social media training course at social media monitoring. You can't build a smart social media strategy if you don't know where your customers are. Learn how to use social monitoring tools to find the hot pockets of conversation and meet you customers on their own turf. Master the art and science of social media monitoring and strike where the iron is hot! Learn social media monitoring for Facebook, Twitter, Linkedin, YouTube, Craigslist, Blogs, Forums and News using free social media monitoring tools and services. Learn to use social media tools to conduct content curation and find online influencers. You'll even see a live demonstration of Radian6 and hear how the instructor used this premium service to calculate the ROI of Obama's Cairo speech. Get this online social media monitoring course today and start engaging your customers and advocates in high-relevance, buyer-oriented conversations.
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Course Syllabus
- Intro
- Overview
- About This Instructor
- Promotional Materials
- Monitoring with Filters
- Key Concepts & Techniques
- Keyword Filtering
- Keyword Research
- Related Searches
- Keyword Modifiers
- Keyword Selection
- Monitoring with RSS
- Monitoring Dashboards
- Hands-On Training
- Set Up a Dashboard
- Monitoring News
- Monitoring Blogs
- Monitoring Twitter
- Monitoring Forums
- Monitoring Craigslist
- Monitoring Facebook
- Monitoring YouTube
- Sharing, Best Practices and the Future
- Content Curation
- Sharing from Google Reader
- Finding Good Content
- Finding Online Influencers
- Google Alerts vs. Google Reader
- Real Time Marketing
- Radian6
- Next Steps
- Supplemental Resources
- Social Media Monitoring Insights
- Monitoring Conversations With Rob Key
- Online Reputation Management On Twitter with Sarah Evans
- How To Find Influencers Online
- Social Marketing Research
- Social Media Crisis Simulation
- Globalization and Social Media in the Developing World