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Social Media Management

Course Summary

Digital marketing training to Learn How to Use Social Media, Social Media Strategy and Social Media Marketing.


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    Course Syllabus

    • Intro
      • Overview
      • Promotional Materials
      • Housekeeping
      • Social Business
      • Realistic Objectives
      • Value Proposition
      • How did the World Wide Web change the mass media business?
      • The Business Case
      • Which one of these statements is false?
      • Control vs. Credibility
      • On most corporate websites, there is an inverse relationship between…
      • Engagement
      • For the Enterprise
      • Disruptive Impact
      • Impact on Reputation
      • Strategy and Tactics
      • The homeland/embassy digital strategy argues…
    • Hands-On Training
      • Launch a Blog
      • Google Analytics
      • Measure RSS
      • What is the purpose of Feedburner?
      • Google Analytics can be used for...
      • Embed Photos
      • Embed PowerPoints
      • The following skills are required to use an embed code.
      • Custom Newsfeeds
    • Mobile
      • Audio via Mobile
      • Video via Mobile
      • Which mobile apps can stream live video and audio to the web?
    • Case Studies
      • US Dept. of Defense Social Media Policy
      • PSNH Crisis Communications Incident
      • Toyota.com Live Streams Pruis Reveal
    • Wrap Up
      • SoLoMo
      • Digital Literacy
      • Next Steps
    • Supplemental Resources
      • NLRB 1st Report on Social Media
      • NLRB 2nd Report on Social Media
      • Future of Social Media Strategy with Brian Solis
      • Rashmi Sinha on Lead Generation on Slide Share
      • Eric Schwartzman' Social Media Week Keynote
      • Philip Galanes on Netiquette
      • Johns Hopkins & Avery Dennison: Case Study
      • Social Networks for Internal Business Communications
      • Haiti Earthquake Crisis Communciations Case Study
      • FeedBurner Migration Manual


Course Fee:
USD 99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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