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Facebook Marketing and Advertisement Strategies for Business

Course Summary

Facebook Marketing for Brand Building, Reputation management, Lead Generation etc.


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    Course Syllabus

    • Facebook Basics
      • Introduction to the Course
      • Facebook Overview for Businesses
      • Challenges in Using Facebook for Business
      • Overview: Facebook Ads
      • Overview: Facebook Events
      • Audience you can Target on Facebook
      • Why Use Facebook for Your Business?
      • Overview: Facebook Pages
      • Overview: Facebook Applications
      • Primary Business Objectives Served by Facebook
      • Introducing Facebook Graph Search
      • Facebook Basic Quiz
    • Facebook Pages
      • Like Vs Comment Vs Share
      • Content Creation is Harder than You Think
      • Importance of Conversations
      • Content Creation Guidelines
      • Handling Conversations on Admin Posts
      • Significance of "Talking about this"
      • What Type of Content Creates Engagement?
      • Page Positioning
      • Handling User Generated Posts
      • How To Ensure Relevance in Conversations
      • How the Facebook Page Posts are Distributed to Users
      • Different Ways to Source Content for Page Postings
      • Facebook Pages Quiz
    • Facebook Ads
      • Types of ads supported by Facebook
      • Whether to choose CPC or CPM and why?
      • Using Ad Targeting Options in Facebook Ads
      • Retargeting Ads on Facebook
      • How the Pay-per-Click Adverstiment Model Works
      • How to create an effective Ad copy?
      • Facebook Ads Budgeting
      • Facebook Ads Quiz
    • Facebook Applications
      • What are Facebook Applications?
      • Going Viral With Facebook Applications
      • How Users Interact with Facebook Applications?
      • Facebook Applications Analytics
      • Facebook Application Quiz
    • Facebook Marketing - Common Mistakes
      • Not Responding to Complaints
      • Targeting Irrelevant Audience
      • Short Term Page Positioning
      • Measuring ROI without Objective
      • Getting Page Banned for Policy Violation
      • Conclusion


Course Fee:
USD 149

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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