Strategies for Marketing Successfully in Social Media
Udemy
Course Summary
Insights social media strategies for the Busy Small Business Owner to Accelerate YOUR Social Capital
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Course Description
Have you been told "social media marketing strategies" is what you MUST do if you want your small business to grow? Are you frustrated with every tip and trick out there and nothing seems to work? Here is the deal: Marketing has NOTHING to do with social media. Social media is a great place to implement a marketing strategy, if you choose. So learning a marketing strategy, a strategy that brings: · leads, · referrals, · visibility, · press · and customers to YOUR business is the key. A strategy you can use anywhere, at any time, based on the platforms (i.e. Facebook, Twitter, LinkedIn and more) you like or better yet, where you target market shows up. You don’t have to do everything to be effective in social media, you just need the right social media strategies to attract the right people, engage them, in less time. We can show you how. Ann M. Evanston, MA created this Social Media Training program in 2007, and has been named a top marketing consultant by About.com and written up in The Huffington Post for her effective marketing in social media and the results it gets her clients. Now you have access. Lisa Ann Landry MSM, is a small business owner, international trainer, facilitator and coach. As an early student of this program, she saw the results for her own business and over the years has taught hundreds of businesses the “SNCC Way†social media marketing system with high praise. Her insights to utilizing the program take it to a new level. And we bring that together - here. This social media training program is less about how to tweet or build a page or profile, it is more about what marketing strategy will work for your business online. It is about how to create the best compelling content (let’s face it, if you want to be online you need “contentâ€!) that makes people want to be a part of YOUR brand. That will drive business results! In this Social Media Training course you will learn social media marketing strategies for small business; also (see course objective to the right):</p>
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Course Syllabus
- Welcome to SNCC - Our History in Marketing
- Meet the Creative Strategist, and Why this Started
- Welcome from Coach Lisa Ann: How to Create Success in this Program
- Getting Clarity on YOU
- About YOU and YOUR Business
- Understanding Social Media on a STRATEGIC Level
- What is "marketing" anyway?
- Measuring Success in Your Marketing
- The SNCC Strategy for Success
- Social Media, Social Marketing and Social Networking
- Want to Build SOCIAL Capital?
- Want to Build a SOCIAL Business Network?
- Want to Build a SOCIAL Marketing Strategy?
- About YOUR Networking Ability
- Section 4 Summary Social Media, Social Networking and Social Marketing
- Build an Influential Voice Online
- What is Influence and Why do You Need it?
- What is engagement and why does it matter?
- Who is your Target Market Anyway?
- Creating an Online BRAND Presence in 30x2
- Creating Influence through Education Based Marketing
- Education Based Marketing Themes - Getting Down to the Nitty gritty
- EBM & LPS Putting it All Together
- Why MANY FAIL
- Section 5 Summary Build an Influential Voice Online
- Developing a BRAND THAT others Want to be a Part
- Building Brand Connection
- Who am I?
- Understanding it's YOU
- Avatars and Names for Social Capital
- Attraction Marketing Strategically Placed
- Section 6 Summary Developing Brand Connection
- Learning from the Mistakes of Others
- What People Compain that they HATE Most
- Interesting Private Message on Facebook....
- Don't Just Jump and Buy that URL!
- Would you feel Attracted to THIS?
- Confusion Says: You LOSE Business This Way
- Personal Privacy/Legal Awareness
- Making Smart Choices Online
- Respecting TOS for YOUR Integrity
- Completing the Sales Cycle The SNCC Way
- Your BIO and Testimonials Matter for Sales
- BUYology, not Salesology is the Goal
- Section 9 Summary Completing the Sales Cycle The SNCC Way
- Completing the Radial: Your Newsletter/AutoResponder
- Using the Newsletter to Increase Sales
- Advanced Strategy: Sales Pages and Membership
- The Pros and Cons of Integration Tools
- Next Steps for Success
- Where do we go from here