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A Business Guide to Facebook Marketing

Course Summary

This course is the ultimate resource for all things Facebook in the marketing and business world from start to finish.

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    Course Syllabus

    • The Basics
      • Setting Up a Facebook Personal Account
      • Setting Up a Facebook Business Page
      • Facebook Marketing 101
    • Theory
      • Content Hubs
      • Social Communities
      • The Theory of Facebook Marketing
      • Why Being "Liked" Isn't Everything
    • Content
      • What Makes Good Content?
      • Facts vs. Storytelling
      • Sourcing Content
      • When to Post
    • Technical Tips and Tricks
      • Using Facebook as a Page
      • Adding an Admin to a Facebook Page
      • Creating a Facebook Offer
      • Creating an Event
      • Allowing People to Post on the Page
      • Turning the Profanity Filter On and Off
      • Adding Hours of Operation to Page
      • Inviting People to Like the Page
      • Changing The Profile Picture
      • Changing the Cover Photo
      • Adding a Milestone
      • Removing and Hiding Posts
    • Bonus Material
      • Social Media 101
      • Facebook Analytics Overview
      • Facebook Highlight - Savage's Ale House
      • Should You Use Your Personal Email for Your Company's Social Media
      • Busting Social Media Myths

Course Fee:
USD 99

Course Type:


Course Status:



1 - 4 hours / week

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Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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