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Social Media for Business

Course Summary

Learn how to use Social Media Strategies to achieve your business goals.


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    Course Syllabus

    • The Social Media Environment
      • Introduction to Social media-Beyond the basics
      • Social media environment-Different purposes
      • Social media environment-Overview, business adoption
      • Social media environment-Benefits for business 1
      • Social media environment-Benefits for business 2
      • Benchmark Balance sheet
    • Engage Customers with Social Media
      • Creating community & writing for social media
      • Engage customers-LinkedIn part 1
      • Engage customers-LinkedIn part 2
      • Engage customers-LinkedIn part 3
      • Engage customers-Facebook part 1
      • Engage customers-Facebook part 2
      • Engage customers-Twitter
      • Engage customers-YouTube
      • Engage customers-Blogs
      • Engage customers-Foursquare
      • Engage customers-Integrated case study
      • Engage customers-Writing for digital media
    • Integrate and Manage
      • Integrate & manage: Building social media activities into the business part 1
      • Integrate & manage part 2
    • Measure and Monitor
      • Measure & monitor-tools for social media metrics part 1
      • Measure & monitor-tools for social media metrics part 2
      • Measure & monitor-Free tools
      • Measure & monitor-Paid for tools
    • Best Practice & Action Plan
      • Best practice & planning for your business
      • Action plan-Social media objectives


Course Fee:
USD 67

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Digital Media & Games , Mobility and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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