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Understanding Social Media Measurement

Course Summary

How to Measure Social Media and Become Influential Online


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    Course Syllabus

    • Introduction to Social Media Measurement
      • Introduction
      • Introduction to Social Media Measurement
    • Importance of Measuring Social Media Activities for Brands/Business
      • The Importance of Social Media Measurement
    • Understanding ROI and ER (Engagement Rate)
      • ROI, ER Tweet Engagement and Facebook Talk Density Explained
      • Formulas for ROI, ER, Tweet Engagement and Facebook Talk Density
    • Quantification of Social Media
      • Overview of Social Media Quantification; Introduction to the Three Major Measuring Platforms
    • Introduction to Klout and What it Measures
      • Introduction to Klout’s Purpose
      • Overview of the Klout Platform Part 1
      • Overview of the Klout Platform Part 2
    • Introduction to Kred and What it Measures
      • Overview of Kred and its Purpose
      • Overview of the Kred Platform
    • Introduction to PeerIndex and What it Measures
      • Peerindex Introduction and its Purpose
      • Overview of the PeerIndex Platform
    • How to Improve Social Media Engagement
      • Overview of What Successful Social Media Engagement Involves
      • Successful Twitter Engagement Tactics
      • Successful Facebook Engagement Tactics
      • Successful Google Plus, LinkedIn and Quora Engagement Tactics
      • Successful Social Media Engagement Examples and More Tips
    • Resources to Find Ideal Networkers
      • Where to Find Good Social Engagement
      • Examples of Places Where Networkers are Interested in Social Engagement


Course Fee:
USD 97

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Digital Media & Games and Mobility Community

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