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Selling Social Media to Your Boss

Course Summary

Win Buy-In and Resources from Senior Business Decision Makers and Potential Clients


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    Course Syllabus

    • Intro to Selling Social Media Marketing Services
      • How to Sell Social Media Marketing Services: Course Overview
      • About This Instructor
      • Intro to Selling Social Media Marketing Services: How to Sell Social Media Services
    • The Wind Up: Getting Ready to Sell Social Media Services
      • Selling Social Media as an Asset, Not an Expense: How to Sell Social Media Services
      • Articulating the Value Proposition: How to Sell Social Media to Clients
      • How to Sell Social Media to the CFO: How to Sell Social Media Marketing Services
      • Selling Social Media to Skeptics: How to Sell Social Media Marketing
      • How to Sell Social Media to B2B Marketers: How to Sell Social Media Services
    • The Pitch: Selling Social Media Services
      • HOW TO: Sell Social Media through Search Engine Optimization Analysis: How to Sell Social Media Services
      • HOW TO: Build the Business Case for Social Media Marketing
      • Position Social Media as a Way to Improve the Effectiveness of Existing Business Activities: How to Sell Social Media
      • Sell Social Media by Revealing Buyer Activity: How to Sell Social Media
      • More on Finding Buyer Activity on Social Networks: How to Sell Social Media
      • Find the Client's Social Media Champions: How to Sell Social Media Marketing Services
      • How To Prospect for New Business on a Mobile Device: How to Sell Social Media Services
      • Assemble Evidence of Buyer Activity: How to Sell Social Media to Clients
      • Tailor Your Pitch to Your Prospect's Corporate Culture: How to Sell Social Media Marketing
    • Wrap Up: Follow Up Social Media Selling Resources
      • FREE Chapter Download
    • Supplemental Resources: How to Sell Social Media Services
      • How To: Generate B2B Leads on SlideShare
      • Selling Social Media to the US Pentagon
      • 4 Ways B2B Social Networks Drive Commerce
      • Selling Pilot Programs with Brian Solis
      • Selling to the Enterprise with Pete Blackshaw
      • Selling to the CEO with Charlene Li
      • Selling on Linkedin with Don Spetner
      • Selling B2B Social Networks with Mark Yoltan
      • Lead Generation on SlideShare with Rashmi Sinha
      • Sample Sales Deck
      • How Social Media Killed the Cold Call
      • 4 Ways To Develop New Business On Slide Share
      • Promotional Materials
      • Social Selling eBook


Course Fee:
USD 99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Development & Implementations , Digital Media & Games , Mobility and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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