How To Use Twitter To Build Authority In Your Market Sector

Even if you have been using Twitter for some time the ideas within this course will help you become more efficient and productive in your use of Social Media. This course consists of 17 Lectures with over 2 hours and 20 mintues of video, which takes you through the principals used in building yourself up as an authoritative figure within your market sector on Twitter. During this series we will learn how to identify your target market, create a professional Twitter profile and find content to share. Then you will learn how to combine all of these into an efficient and effective strategy using freely available online tools. At the end of this course you will have created a semi-automated system that will allow you to curate content around your area of expertise and share it with your target audience all day whilst you work. You'll also learn how to engage with your audience, monitor the social space and measure the effectiveness of your social media strategy. You will learn how to:

• Identify your area of expertise
• The tools required to manage a business Twitter account
• Perfecting your profile
• Where to find content to share
• How to put them together
• Looking for opportunities to engage
• Taking it mobile
• Growing follower numbers
• Twitter chats
• Monitoring & Measurement