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Social Media for Special Events

Course Summary

Essential Tips & Tricks for Using Social Media to Increase Exhibitor ROI. Taught by Best-Selling Author Eric Schwartzman


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    Course Syllabus

    • Intro
      • Overview
      • About this Instructor
      • Promotional Materials
      • Housekeeping
      • Find Influencers to Engage in Real Time
    • Online Marketing
      • Event Marketing Website Best Practices
      • Event Marketing Webpage Design Best Practices
      • Event Marketing via Social Sync
      • Event Marketing via Email
      • Event Marketing on Google
    • Social Marketing
      • Event Marketing via Live Blogging
      • Event Marketing on Foursquare
      • Event Marketing via Audio and Video
      • Event Marketing on iTunes
      • Event Marketing via Search
      • Event Marketing on Facebook
      • Event Marketing on Linkedin
      • Event Marketing with Twitter Hashtags
      • Event Marketing on Twitter
      • Event Marketing on YouTube
      • Event Marketing on Flickr
      • Event Marketing on SlideShare
      • Event Marketing with QR Codes
      • Event Marketing via Mobile Apps
    • Case Studies
      • Exhibitor Event Marketing Case Study: Film & TV Music Podcast
      • Organizer Event Marketing Case Study: SXSW
      • Organizer Event Marketing Case Study: National Biodiesel Conference Podccast
    • ROI and Wrap-Up
      • ROI of Social Media vs. Trade Show Marketing
      • Follow Up Resources
    • Supplemental Resources
      • Social Automation: Aggregating Community with Social Sync
      • Keith Green on Event Marketing
      • Blogger Relations at Political Events
      • Using Social Media at Live Events to Fight Global Warming
      • HOW TO: Book Celebrity Appearances at Special Events
      • Event Marketing with Blogger Relations
      • Event Marketing for Conferences using Social Media
      • Event Marketing via Mobile Apps
      • Event Marketing with Live Webcasts
      • Event Marketing with QR Codes
      • Event Marketing on Foursquare
      • Event Marketing on Facebook


Course Fee:
USD 99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Development & Implementations , Digital Media & Games and Mobility Community

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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