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Social Media for Business Growth

Course Summary

How to use Social Media to find new customers, generate leads and grow your Business


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    Course Syllabus

    • Introduction to Social media strategy
      • Introduction to Social media strategy - Part 1
      • Introduction to Social media strategy - Part 2
      • Key messages - Part 1
      • Key messages - Part 2
      • Key messages - Part 3
    • Targets and Strategy
      • Agree targets objectives and strategy
      • Develop your strategy
      • Evaluate social media tools - Part 1
      • Evaluate social media tools - Part 2
      • Create a cross functional approach - Part 1
      • Create a cross functional approach - Part 2
      • Light touch editorial approach
      • The psychology of sharing
    • Internal policies and terms of use
      • Internal policies and terms of use - Part 1
      • Internal policies and terms of use - Part 2
      • Internal policies and terms of use - Part 3
      • Internal policies and terms of use - Part 4
      • Implement social media monitoring - Part 1
      • Implement social media monitoring - Part 2
    • Social media person or team
      • Social media person or team - Part 1
      • Social media person or team - Part 2
      • Social media person or team - Part 3
      • Social media person or team - Part 4
      • Social media person or team - Part 5
      • Conduct appropriate training
    • Define metrics and ROI
      • Define metrics and ROI - Part 1
      • Define metrics and ROI - Part 2
      • Define metrics and ROI - Part 3
      • Completing the Plan


Course Fee:
USD 97

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Digital Media & Games Community

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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