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Crash Course on Social Media ROI

Course Summary

The basic concepts you need to know to understand the ROI of social media


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    Course Syllabus

    • The ROI of Social Media
      • Introduction
    • Basics for understanding ROI in social media
      • The Strategy: Value Creation
      • The Strategy: Balanced Scorecard
      • The Marketing-mix
      • The Conversion Funnel
      • Creating the Social Media Strategy with the Business Model Canvas
    • Social media ROI into practice
      • What to measure
      • Social media ROI calculator
      • What do you know about social media ROI?


Course Fee:
USD 12

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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