Social media is not an option for successfully marketing a business; it is a necessity. But social media channels can be challenging to penetrate for business owners and marketers wanting to reach their target audience. Careful planning, understanding the tools, and applying proven tactics can give your business or organization an edge in the Social Web. This course is ideal for businesses new to social media or for marketers who want to rejuvenate their existing social media strategy. The course discusses how businesses use social media; social media strategies for brands, small businesses, and nonprofits; and which tools are best for each type of business. Social Media 101 gets you off on the right foot by helping you map out a manageable social media strategy, a plan for each individual tool, and a roadmap for tracking analytics and integrating your tools. The course includes worksheets and resources to help you plan for long-term success.