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How to Get Started with Social Media for Business

Course Summary

Learn how to promote your business, create a growth strategy, engage your community, and create relevant content.

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    Course Syllabus

    • Introduction
      • Introduction
    • Free Tour
      • How to Name Your Social Media Channels
      • How Much Time to Spend on Social Media
      • How to Integrate Social Media and Email Marketing
    • Social Media Strategy
      • What is a social media strategy, and what are your goals?
      • Which social media channels are right for your business?
      • What resources do you have available to execute your social media strategy?
      • How do I create a brand voice and an overall theme for my social media channels?
      • How to plan for success with social media?
      • How to summarize a simple social media strategy?
    • Social Media Community
      • What is Community Management?
      • How do I make and use an editorial calendar?
      • How do I learn more about my community, what they like and when should I post?
      • When, how and why should I buy ads on social media?
      • How do I engage my social media community?
      • How to measure your success on social media?
    • Social Media Content
      • What is social media content management?
      • What are the different types of content and where should I post content?
      • How to create great content, and what are the best tools to create content?
      • How to create content that matches your editorial calendar?
    • Facebook Posting
      • What kind of content engages customers?
      • What posts work for your Facebook page?
      • How do you properly post an outside link?
    • BONUS
      • What are best practices for how to use social media?

Course Fee:
USD 30

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under Digital Media & Games and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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