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Google Tag Manager: Speed up your Tracking installation

Course Summary

Learn to install Google Analytics, Retargeting and Conversion Tracking yourself (without being a developer!)


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    Course Syllabus

    • Introduction & Overview
      • Why Use Google Tag Manager?
      • What Is Google Tag Manager?
      • Tag Deployment Process
      • Summary And Case Study
      • Overview Slides
    • Quick Start: Tag Deployment With Google Tag Manager
      • Introduction & Demoshop
      • How To Set Up Google Tag Manager Account
      • How To Integrate Google Tag Manager Onto Your Platform
      • First Tag Deployment
      • Quality Assurance
      • Summary
      • Quick Start Slides
    • Working With Google Tag Manager
      • Introduction
      • Google Tag Manager Administration
      • User Permissions
      • Deployment Workflow within GTM
      • Versioning & Publishing
      • Toolkit 1: Browser
      • Toolkit 2: DevTools
      • Toolkit 3: Plugins
      • Summary
      • Working with GTM Slides
    • Deep Dive: Google Tag Manager
      • Introduction
      • How Google Tag Manager Works
      • Google Tag Manager Snippet
      • The DataLayer
      • DataLayer (2)
      • DataLayer And Listeners (3)
      • Macros - Default Macros
      • Macros - Types of Macros
      • Rules
      • Tags
      • Tags 2 - Configuration
      • Summary
      • Example
      • Deep Dive Slides
    • Google Tag Manager and Google Analytics
      • Introduction
      • Page Tracking
      • Event Tracking (Events)
      • Event Tracking (Virtual PV)
      • Cross Domain Tracking
      • E-Commerce Tracking
      • Custom Dimensions & Metrics
      • Custom Dimensions & Metrics (2)
      • Summary
      • GTM & GA Slides
    • Further Tag Integration With GTM
      • Introduction
      • Conversion Tags (AdWords)
      • Conversion Tags (Facebook)
      • Retargeting (AdWords)
      • Retargeting (AdRoll)
      • More Integrations
      • Summary
      • Further Integration Slides
    • Advanced Google Tag Manager Use
      • Introduction
      • Custom DataLayer Integration
      • Custom Listeners
      • JavaScript Macros
      • Whitelisting and Blacklisting Tags
      • Scraping
      • Summary
      • Advanced GTM Slides
    • Bonus Materials
      • Further Resources
      • Interview With A GTM Expert (1)
      • Interview With A GTM Expert (2)
      • 10 Good Reasons To Use A Tag Management System (1)
      • 10 Good Reasons To Use A Tag Management System (2)
      • Extra Resources!
      • The Bonus Worth Over $3000
      • Bonus Materials' Slides
      • Thanks


Course Fee:
USD 97

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Development & Implementations , Data & Information Management and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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